The World Alliance for Breastfeeding Action (WABA) organises the annual event of World Breastfeeding Week from August 1st to August 7th. The idea behind organising such an event is solely to promote, support, and encourage breastfeeding amongst new mothers throughout the world.
The World Breastfeeding Week is organized and celebrated every year to protect, promote, support and encourage breastfeeding mothers everywhere across the globe. World Breastfeeding Week was celebrated for the first time in the year 1992, and since that time, it has been recognised by organisations and institutions worldwide. The WABA had decided to dedicate an entire week to increase awareness and spread more information about breastfeeding to communities worldwide, which gave birth to the World Breastfeeding Week (WBW). The World Alliance for Breastfeeding Action designs a new theme and slogan for the World Breastfeeding Week every year. The World Breastfeeding Week 2020 theme is ‘Support breastfeeding for a healthier planet’.
